In the times algorithm-based news feeds and increasing amounts of accounts you cannot disregard the use of basic set of instruments to promote your content on Instagram. Let's take a look and some ways of using hashtags for promoting on Instagram. Key advantages:
- They let your posts and stories be easily found among the great amount of content which we able to categorize using hashtags. It's just like a library, whe shelves are the Instagram, folders - are hashtags, and documents - are post and stories. But still we do not claim that hashtags are often used;
- Using hashtags people can easily follow certain companies, section of the account or even offline-businesses. Hashtags can help you increase ER of your account and made navigating through posts easier, but only if used right.
Let's kick it off by saying that you need to have the information on what hashtags you or your competitors have used and which of them increase engagement (ER)
the most. Keep in mind that the right hashtag won't make the post itself better,
which tends to get more appeal from users just being of high quality. You can get this info with Picalytics