Instagram can't tell you much about how's your account growing without even built-in analytics: in your profile info you can see only the number of followers, followings and posts — and lots of followers don't mean success on that social media.
Once it was pretty easy: it was only the number of followers that mattered. It was the time when people boosted their accounts packing them with bots and everyone was happy, Right until the Instagram decided to make the game more fair and let engagement rate (ER
) run the party.
Analytics allows you to properly evaluate your Instagram account's growth. Just look at the numbers and you figure out what's going on with your account. You're getting more followers, but the likes and comments haven't changed? You should check if there're bots among your followers. Turns out the problem is reachability — your followers just can't see you posts? Look at the periods of their highest activity and post your content respectively.