How to gather info on your competitors' Instagram accounts

Sometimes people make mistakes: some are driving without wearing a seatbelt, others go on Xbox Live and expect it to be a friendly gaming session, and there are also people who promote their Instagram accounts with no regard of analytics whatsoever. In this article you will learn, how and why you need to constantly analyze not only your account, but also the account of your competitors.
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Why do you need to analyze your Instagram account?
Instagram can't tell you much about how's your account growing without even built-in analytics: in your profile info you can see only the number of followers, followings and posts — and lots of followers don't mean success on that social media.

Once it was pretty easy: it was only the number of followers that mattered. It was the time when people boosted their accounts packing them with bots and everyone was happy, Right until the Instagram decided to make the game more fair and let engagement rate (ER) run the party.

Analytics allows you to properly evaluate your Instagram account's growth. Just look at the numbers and you figure out what's going on with your account. You're getting more followers, but the likes and comments haven't changed? You should check if there're bots among your followers. Turns out the problem is reachability — your followers just can't see you posts? Look at the periods of their highest activity and post your content respectively.
Why do you need to analyze another person's account on Instagram?
All of this mentioned works not only for your own account. Analytical service Picalytics lets you gather statistics on any public Instagram account. That means you can get info on other users' accounts. How can that be useful?
Competitors' analysis
You can benefit a lot from analyzing your competitors' accounts. You can compare their progress with yours and learn, what they do to achieve that progress.

Using Picalytics you can:
1. See if the competitor's account grows naturally.

Before taking any action you'd better check whether the account was boosted with bots.

It can be done by looking at change to number of followers. If you see the fast growth and then slow decline — account may have been boosted with bots. You can see natural account development on the graphs:
It won't hurt to check bots to real followers ratio:
"Changes to engagement" graph will show if the account develops organically. You can see that by the gradual growth of the index:
2. Figure out what content appeals to the audience

Look at the most popular posts which have the most likes and comments and figure out what types of content users liked more. Since you and your competitor have almost the same target audience:
Look at the recent posts and compare them to the changes to the number of followers, likes and comments. Maybe there was some kind of a contest which raised the engagement? You may hold a similar activity on your own account.
3. Figure out the best time for posting content

Metrics of the followers' activity will show you the exact day and hour when competitor's followers view more posts, leave more likes and comments. You should try posting your content at that time:
Account analysis for placing ads
You can't place ads on random blogger's account and expect your account to blow. Your ad must be seen by the right users: those who may be interested in your service or product.
So how do you find the right blogger?

1. Research the account

At first look at the account to get the idea how the blogger manages his account and what audience he aims at. You will understand how he would promote your account.

Posts and ads

It's crucial to understand that you like the style of the blogger. Look at the way he takes pictures, videos and stories — think if you like his speech and the choice of content?

Study the blogger's own posts along with the advertisements — you will figure out how the blogger is going to represent you business.

Audience: look at those who like and comment blogger's posts

You should also keep in mind the audience of the blogger, since exactly these people will come to you to get more info about the product. Thoroughly study the comments and look at the users who like blogger's post. You should expect the same conversations going on your account, if you choose to work with this blogger.
2. Use Picalytics for in-depth analysis of Instagram account

Analytics allows looking on the inside of the account and figure out the productivity of ad placement.

Audience quality

The metrics below will help you to know if your post will be seen by people or bots.

The most important data will be provided by the metrics "Bots to real followers ratio" and "Followers reachability". The small percentage of bots and unreachable followers means that your ad will be seen by real people:
Compare the followers growth to the changes to engagement. Like we've said before — that way you will figure out whether the account was developed naturally or with the help of bots. You should offer collaboration only naturally developed accounts.

Audience's interests

On Instagram finding your audience is possible no matter what you post about. Picalytics show the topics which the account followers are interested in. Knowing their interests of the blogger's audience you will figure out whether those people would like to learn more about your business:
Followers' demography, age and gender

Look at the demography of the blogger's followers to see if it's the same as the demography of you target audience:
Take into consideration the metrics of followers' age and gender to be sure it corresponds with you target audience:
Time of followers' activity

When decided on what blogger to offer collaboration, you can use the activity graphs to negotiate the time of posting. Do that so your post will be noticed by as much users as possible:
Conclusion
Analytics lets you get a lot of information out of Instagram: the info on your account, your competitors' accounts, as well as the audience — so you can develop good strategy considering all of the factors.

Promote your Instagram account analyzing not only your progress but the progress of your rivals as well. Study the connections between the content and changes to ER on competitors' accounts, figure out the best time for posting.

When choosing a blogger for ad placement, check his account for bots, learn the interests of his followers, their demography, as well as age and gender.

Best of luck!
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